Electric Ireland - This is Major

‘This is Major’ felt like the obvious campaign thought for a campaign about the GAA Minor Championships. Because everything’s major when you’re that age. When Adam Crane and I developed this coming of age campaign, we made sure every scene chimed with teenage life. 

This campaign won Silvers at Kinsale and ICAD…including one for me for musical arrangement.

Credits Adam Crane, Art Director. Aoife McArdle, Director at Antidote Films. Locky Butler, Sound Design.